London's iconic Olympia exhibition center is undergoing a transformative journey, and the results are nothing short of spectacular. The centerpiece of this £1.3 billion reboot is a breathtaking staircase and escalator system, reminiscent of an Aztec temple, leading to an elevated concourse. This modern homage to Olympia's rich history is topped with a unique glass vault, resembling a crinkled tiara, adding a touch of sparkle and modernity to the heritage site.
What makes this redevelopment particularly fascinating is the blend of old and new. The cylindrical towers, which initially appear as such, are actually the rounded ends of a stepped office block, offering breathtaking views of London. It's a testament to the vision of the architects, who have seamlessly integrated modern functionality with a nod to the past.
Olympia has always been a versatile space, hosting events as diverse as Miss World and concerts by the Chemical Brothers. Its Grand Hall, a Victorian engineering marvel, has witnessed everything from cat shows to military tournaments. The Ideal Home Show, founded by the Daily Mail in 1908, remains a jewel in Olympia's crown, showcasing the latest domestic innovations.
However, Olympia's reign was not without challenges. It faced competition from newer, more efficient venues like Excel in Docklands. Acquired by Yoo Capital in 2017, the center underwent an extensive and costly reboot, aiming to restore its glory while adding modern amenities.
The redevelopment strategy involved a delicate balance. Grungy additions were stripped away, revealing the core historic structures, which were then enhanced with shiny new implants. The result is a harmonious blend of the old and the new, with a focus on creating public spaces where none existed before.
One of the key questions is whether this revamped Olympia will attract a new audience. Will the Chelsea set be enticed by the array of F&B outlets and the glittering tiara? Time will tell, but the ambition is clear: to transform Olympia into a destination, a city within a city, appealing to a broader audience beyond just exhibitors and visitors.
The heart of the redevelopment is Emberton Walk, a high-level thoroughfare that connects various parts of the site. It's a modern interpretation of an indoor street, building upon the foundations laid by Victorian architects. This new public space, with its animated digital ceiling, aims to bring life and energy to the area.
Thomas Heatherwick, known for his controversial projects like the Garden Bridge, has left his mark on Olympia. His aversion to 'boring' architecture has resulted in a Tolkien-esque aesthetic, with pleated motifs and crinkle-cut details inspired by the Grand Hall's glass gable end walls. It's a bold statement, but the historicism of Coe and Emberton provides a calming contrast.
Some changes have been transformative, like the new logistics center, which streamlines operations and improves the overall experience. Olympia Way has been reimagined as a landscaped boulevard, showcasing the Italianate facades and restored sculptures of Greek agricultural deities. It's a reminder of Olympia's rich history and its enduring appeal.
As the beau monde gathers under Heatherwick's tiara, it's evident that Olympia remains synonymous with spectacle. While much has changed, the essence of this iconic venue endures, continuing to captivate and inspire.
